Research

Keywords Deep research into trends and opportunities for search terms in line with the clients goals. Client Seed Keywords are combined with our own insight to build a full array of terms to research. All keywords are then reviewed for volume, competitiveness, relevancy and search intent to choose the optimal Target Keywords for the campaign.

A heavier focus on research than other agencies allows us to identify hidden Keyword Gaps and outperform the budget.

Competitors Comparison of the target domain against relevant and successful competitors. Insight can be used to establish keyword overlap, gaps and opportunities using the competitors as a reference. Proven successful approaches and optimisations can also be refined and duplicated for the target site.

Market Research into the wider market that the target website is operating within. Identifying trends, popular topics and untapped niches. Understanding the industry at a macro scale helps to frame decisions around target keywords by providing additional context & insight.

Keywords

Target Keywords Selected during the research phase these are the search terms that we are specifically optimising for through content, meta-tagging, technical and backlinking activities. Each SEO package has a set allocation of Target Keywords. These are regulaly reviewed and the focus can be adjusted or more added as required.

We recommend around 6 month minimum before switching direction to allow time for impact to be established.

Organic Keywords Search terms that are not being explicitly targeted but that residually gain benefit from SEO activities. Optimisation of the website will often significantly increase the total number of Organic Keywords that the domain is ranking for. Total Keywords is a primary metric for the sucess of an SEO campaign.

Backlinks

Quality Domains We use only relevant, high quality and reliable providers for backlinks to the target site. Referring domains are sourced via existing agreement and various industry networks. Ongoing work is carried out to ensure backlinks remain active and if lost are replaced quickly. We never use budget or toxic providers for quick gains focusing instead on lasting connections.

Private Blog Network Suplementing traditional backlinks we additionally utilise a global Private Blog Network (PBN). Available to members only the closed nature of the network enables all sites & content within to be meticulously curated so that each backlink has maximum effect. The PBN also allows us to offer more backlinks than competitors at the same price point.

Guest Posts Engaging content on external websites (usually blogs or articles) referrencing the target website or products in more detail and often including the benefits. Guest Posts are usually paid opportunities for the contributor but can provide significantly more traffic than standard backlinks. Only our more advanced plans include guest posts (but they can potentially be bolted-on).

Content

Meta-tags Configuration information present in the head section of all webpages that is treated with high importance by search engines. Meta-tags are one of the most powerful ways to influence appearance and ranking in search results. All URL's are reviewed in line with the campaigns keyword strategy and optimised for both relevance and clarity for optimal search engine visibility.

Content Suggestions Target keywords are mapped to the most relevant URL's on the website. All on-page content for these pages is then reviewed in line with the keyword strategy & any content amendments suggested. Where changes are minor (small wording changes or additions) we will implement. When a website is externally hosted, for larger changes we will provide optimised content and clients can add to the site via their normal release procedures.

Blog Posts SEO activities have the most impact when paired with regular content updates (we recommend a minimum of 2x per month). One of the best ways to post regular content is via Blogs or Articles and our packages include creation of template blog content when required. Content is created via AI and then optimised by a human, we recommend that clients use this as a base and then tailor to their needs and style before posting.

Technical

Errors & Warnings Ongoing resolution of website errors and warnings across all pages. Technical profficiency is a significant factor used by search engines when ranking and algorithms are frequently updated meaning continuous efforts are required for optimal performance. We always prioritise Critical Errors and then use remaining resources on warnings each month.

Platform A websites CMS or platform can also have significant effect on performance. Plugin heavy providers such as Wordpress require ongoing optimisation to ensure content delivery is not comprimised. We carry out a full review during onboarding and carry out continuous improvement to prevent website speed and loading from negatively impacting rankings.

Reporting

Dashboard All clients get realtime access to a full suite of performance metrics via our SEO Dashboard. Providing summary and granular detail for Organic Keywords, Impressios, Clicks, Domain Authority, Keyword Rankings, Backlinks and Organic Traffic. Accessible any time and suplemented with regular callouts from our team highlighting key improvements.

Google Search Console All packages include setup or integration of Google Search Console which is also streamed into the dashboard. The industry standard providing deep insight into search behaviour for the domain, including impressions, clicks, trends and individual URL performance.

Google Analytics All packages include setup or integration of Google Analytics which is also streamed into the dashboard. The worlds most adopted website tracking product providing analytics on traffic sources, acquisition, devices, users, page insight and goal conversions.

Month 1 | Onboarding

Account Setup Setup of Google Search Console, Google Analytics, Website Admin & C-Panel. For e-commerce sites we will also set up collaborator access to the Shopify store (or alternative platform). This stage may require that some non-impactful DNS records are added.

Research Deep research into the keywords, competitors and market. A matrix of potential terms is then reviewed with the client to choose the optimal target keywords for the available opportunity their goals.

Other Activities Technical fixes, platform review and backlinking begin imediately (once access is granted) and continue throughout the month. Initially backlinking is general in nature (site as whole) while the target keywords are being selected.

Month 2 | Implementation

Optimisation Checklist Target keywords are used as the basis for a full optimisation review of the website. Keywords are mapped to the most suitable URLs and gap analysis identifies what changes are required technically and to items such as meta-tags.

Content Review On-page content is reviewed for all mapped pages against the keyword strategy. Small content suggestions are implemented (with client sign off) and larger changes will be provided to the client for rollout through their normal channels.

Other Activities Technical fixes, platform optimisation and backlinking continue a full capacity. Now that target keywords are available backlinking becomes more focused on supporting these terms as well as the site overall.

Month 3 | Growth

Keywords Website content and meta-tags are now optimised meaning target keyword rankings and organic keyword growth often start to become apparent in metrics. Optimisation activities continue idefinitely in this form with regular reviews.

Backlinks General and target keyword focused backlinks continue at the agreed rate (as per clients plan). Backlinks are spread across negotiated referring domains, private blog network and guest posts as required for impact.

Technical Initial campaign of error fixing tends to progress into continuous resolution of warnings as site score improves. New pages are reviewed as posted and any changes to the algorithms are adjusted for.